|本期目录/Table of Contents|

[1]程宗福.房地产名牌战略下的误区分析[J].长安大学学报(社科版),2001,3(01):54-56.
　C HENG Zong-fu.On Misunderstanding of Brand Strategy of Real Estate[J].Journal of Chang＇an University(Social Science Edition),2001,3(01):54-56.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第3卷
期数:
2001年01期
页码:
54-56
栏目:
经济与管理
出版日期:
2001-06-20

文章信息/Info

Title:
On Misunderstanding of Brand Strategy of Real Estate
作者:
程宗福
长安大学建筑工程学院,陕西西安　 710061)
Author(s):
C HENG Zong-fu
School of Architectural Engineering, Chang′an University, Xi′an 710061, China)
关键词:
房地产; 名牌; 误区
Keywords:
real estate; brand; misunderstanding
分类号:
F293.35
DOI:
-
文献标志码:
A
摘要:
供需矛盾的进一步加剧、市场竞争的日益激烈,使得实施房地产名牌战略成为必然,但在名 牌的认识上和实施名牌战略的过程中,存在着几个主要的误区,误区对名牌的创立危害极大,只有 深刻认识名牌的内涵,在对误区深刻认识的基础上,采取有效措施,才能最终成为真正的名牌。
Abstract:
The market competence and the further deepening of conflict between demand and supply make brand stratgy an essence for real estate.But during the course of application and realization of brand strategy, there are several main misunderstandings which do great harm to the establishment of brand. By the means of completely understanding brand,taking effective methods and so on,the true brand can be set up.

参考文献/References:

[1]　天　闻.住宅市场需要品牌[J].中国房地信息,2000, (1).
[2]　罗龙昌.房地产经营管理[M].广州:暨南大学出版社, 1997.
[3]　李　勇,郝远征.浅谈房地产销售中的品牌意识[J].中 国房地产信息,2000,(5).

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备注/Memo

备注/Memo:
收稿日期: 2001-03-16
作者简介:程宗福(1972-),男,陕西韩城人,长安大学建筑工程学院讲师,硕士,从事房地产研究。
更新日期/Last Update: 2001-06-20