|本期目录/Table of Contents|

[1]赵晓妮.网购存在的问题及其对策[J].长安大学学报(社科版),2011,13(03):49-52.
　ZHAO Xiao-ni.Problems about online shopping and strategies[J].Journal of Chang＇an University(Social Science Edition),2011,13(03):49-52.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第13卷
期数:
2011年03期
页码:
49-52
栏目:
经济与管理
出版日期:
2011-09-20

文章信息/Info

Title:
Problems about online shopping and strategies
作者:
赵晓妮
长安大学 政治与行政学院,陕西 西安 710064
Author(s):
ZHAO Xiao-ni
School of Politics and Administration, Chang'an University, Xi'an 710064, Shaanxi, China
关键词:
网购;  电子商务;  网购安全;  诚信
Keywords:
online shopping;  electronic commerce;  safety of online shopping;  honesty
分类号:
F713.36
DOI:
-
文献标志码:
A
摘要:
通过对当前网购状况的分析,认为网购中卖家的诚信问题、网络支付存在安全隐患、售后服务和物流服务相对滞后是常见的3个问题; 而网购的运营模式不够完善、网络安全问题突出和物流服务相对滞后是导致问题的主要原因,并指出买家培养良好的网购习惯、政府管理部门和网站联合加强网购交易的安保措施、制定专门的相关法律为网购提供法律保障是解决这些问题的有效措施。
Abstract:
How to avoid the risk of the online shopping problems are worth paying attention to. This paper argues the existing three problems on online shopping, such as the seller's problems about lack of honesty in the process of online shopping; online payment security risks; after-sales service and logistics services. The author finds that the main causes are the shopping model is not perfect, network security issues are not reliable and logistics services lags behind. After analyzing the reasons about the problems, the paper points out that there are three effective measures to solve these problems: buyers should have a good habits about online shopping; the administrative departments of government and the webs of should enhance online trade security, and the government developments should lay down the special laws for the online shopping.

参考文献/References:

[1] 中国互联网络信息中心.第28次中国互联网络发展状况统计报告[EB/OL].(2011-07-19)
[2011-07-20].http://www.cnnic.net.cn/dtygg/dtgg/201107/t 20110719_22132.html.
[2]刘晟楠,董大海.基于两大心理学理论对网购消费者虚拟体验的解读[J].外国经济与管理,2011,33(2):41-47.
[3]LI H R,Daugherty T,Biocca F.The role of virtual experience inconsumer learning[J].Journal of Consumer Psychology,2003,13(4):395-407.
[4]郑龙鸣.我国网购中的主要不安全因素及其成因与对策[J].商业文化:下半月,2010,5(5):153-154.

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备注/Memo

备注/Memo:
收稿日期:2011-06-25 作者简介:赵晓妮(1979-),女,陕西西安人,讲师,经济学博士。
更新日期/Last Update: 2011-09-20