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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:

期数:

2024年03期

页码:

17-31

栏目:

经济学

出版日期:

2024-06-10

文章信息/Info

Title:

Theoretical logic, practical problems, and coping strategies of digital transformation of cultural industry in the context of “data element ×”

文章编号:

1671-6248(2024)03-0017-15

作者:

任力; 章阳

(厦门大学 经济学院,福建 厦门 361005)

Author(s):

REN li;  ZHANG Yang

(School of Economics, Xiamen University, Xiamen 361005, Fujian, China)

关键词:

“数据要素×; ”;  文化产业;  数字化转型;  数据要素;  乘数效应

Keywords:

“data element ×; ”;  cultural industry;  digital transformation;  data element;  multiplier effect

分类号:

F49; F062.9

DOI:

-

文献标志码:

A

摘要:

为了探讨数据要素对文化产业的经济意义,促进文化产业高质量数字化转型,论述了文化产业数字化转型的理论逻辑、现实问题和对策。研究发现,数字化转型有利于整合文化产业数据,促进要素匹配; 强化数字技术应用,提高生产效率; 提升文化生产水平,拓展生产边界; 促进影视文旅融合,实现跨界联动; 促进商务模式创新,丰富商业策略; 促进文化消费环境升级、文化传播效能升级和文化产业治理升级。研究表明,针对数据要素收集与管理、文化元素的保护和创造、数字化的普及和推广等现实问题,政府应改进数据要素治理,维护文化数字化秩序; 创新文化数字化成果运用,激发文化元素活力; 培育数字化环境,拓展文化产业发展空间; 培养文化数字化人才,打牢数字文化产业根基,促进中国文化产业向数字化方向高质量转型。

Abstract:

To delve into the economic implications of data elements within the cultural industry and foster the high-quality digital transformation of this industry, this paper discusses and elaborates on the theoretical logic, practical problems, and coping strategies pertaining to its digital transformation. Findings reveal that digital transformation facilitates the amalgamation of cultural industry data and the alignment of elements, bolsters the deployment of digital technologies to enhance production efficiency, elevates cultural production standards, and broadens production horizons. Moreover, it fosters synergies among film, television, culture, and tourism, fostering cross-sectoral integration, stimulates business model innovation, enriching strategic paradigms, and advances the enhancement of the cultural consumption landscape, communication efficacy, and industry governance, thereby propelling the industry's progression. In addressing practical problems such as data element collection and management, safeguarding and cultivation of cultural assets, and the dissemination and advocacy of digitalization, governmental initiatives are paramount. These entail refining data element management to uphold digital cultural order, pioneering novel applications of digital cultural assets to invigorate cultural element vitality, nurturing a digital ecosystem to expand the industry's developmental scope, and cultivating digital cultural talent as the cornerstone of a robust digital cultural industry. These efforts converge to steer China's cultural industry towards a high-quality digital transformation.

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备注/Memo

备注/Memo:

收稿日期:2024-02-02
基金项目:福建省习近平新时代中国特色社会主义思想研究中心2022年重大项目(FJ2022XZZ006); 福建省教育科学“十四五”规划2023年度课题项目(FJJKBK23-136)
作者简介:任力(1972-),男,四川西充人,教授,博士研究生导师,经济学博士。

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更新日期/Last Update: 2024-06-10