|本期目录/Table of Contents|

[1]韩 亮,豆素勤.国内大中型客车市场需求预测[J].长安大学学报(社科版),2008,10(03):73-78.
　HAN Liang,DOU Su-qin.Forecast of domestic market demands of large and middle coaches[J].Journal of Chang＇an University(Social Science Edition),2008,10(03):73-78.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第10卷
期数:
2008年03期
页码:
73-78
栏目:
应用经济学
出版日期:
2008-09-20

文章信息/Info

Title:
Forecast of domestic market demands of large and middle coaches
作者:
韩 亮; 豆素勤
长安大学 汽车学院,陕西 西安 710064
Author(s):
HAN Liang;  DOU Su-qin
School of Automobile, Chang'an University, Xi'an 710064, Shaanxi, China
关键词:
市场营销;  大中型客车;  图表分析;  趋势预测
Keywords:
marketing;  large and middle coach;  chart analysis;  trendency forecast
分类号:
F724
DOI:
-
文献标志码:
A
摘要:
为从理论上探析大中型客车市场需求问题,运用图表分析法和直线趋势预测法分析了近几年中国大中型客车市场的销售情况和市场特点,同时预测2008年大中型客车的市场需求。分析认为:在公交优先政策的实施、旅游业的快速发展等一系列相关因素影响下,大中型客车市场将稳步发展,但竞争也会日趋激烈。分析结果表明:大中型客车企业应当建立完善的销售网络和售后服务体系,生产适销对路的产品,努力拓展海外市场。
Abstract:
In order to discuss market demands for large and middle coaches, the authors in the paper, with the help of chart analysis and line trendency forecast, analyzes the market sales and the market features of the large and middle coaches in the past few years. Meanwhile, the market demands for the large and middle coaches in 2008 are forecast. The analysis shows that the market of large and middle coaches will develop steadily under the influence of implementing the policy of the bus priority and the rapid development of tourism. However, this competition will become even more fierce. Therefore, the enterprises to establish perfect sales network and after-sales service system, produce suitable products for market and try their best to expand the market of overseas.

参考文献/References:

[1] 韩慧媛.2007年我国客车市场分析与2008年展望[J].汽车情报,2008(3):27-29.
[2]王 涛.2008年国内客车市场猜想[J].汽车观察,2008,4(4):18-20.
[3]尤嘉勋.对大中型客车出口形势的分析[J].商用汽车,2008,28(4):56-57.
[4]周 毅.未来10年中国大中型客车市场预测[J].城市车辆,2002,20(4):30-32.
[5]汪卫东.2006年1～7月大中型客车市场分析及后市展望[J].商用汽车,2006,26(9):45-47.
[6]任诗发.高档客车市场分析及2006年市场预测[J].商用汽车,2006,26(6):49-51.
[7]司 康.客车市场:快速增长 商机无限[J].汽车工业研究,2008,23(4):32-35.
[8]吴健安.市场营销学[M].北京:高等教育出版社,2003.
[9]杨爱国.2007年1～5月客车出口分析与全年预测[J].商用汽车,2007,27(8):48-49.
[10]周 毅.关于大中型客车市场竞争型售后服务体系的探讨[J].汽车与配件,2003,23(10):22-25.

相似文献/References:

[1]杜建,尹绩,叶翔.中国大中型客车市场竞争分析[J].长安大学学报(社科版),2007,9(04):25.
　DU Jian,YIN Ji,YE Xiang.Analysis for large-sized and medium-sized bus market in China[J].Journal of Chang＇an University(Social Science Edition),2007,9(03):25.
[2]韩亮,杨月凤.中国客车市场营销模式研究[J].长安大学学报(社科版),2005,7(03):23.
　HAN Liang,YANG Yue- feng.Study on marketing patterns of Chinese buses[J].Journal of Chang＇an University(Social Science Edition),2005,7(03):23.

备注/Memo

备注/Memo:
收稿日期:2008-03-27 作者简介:韩 亮(1962-),男,河南洛阳人,副教授。
更新日期/Last Update: 2008-09-20