|本期目录/Table of Contents|

[1]贺宁毅,田富强.陕西农村寿险市场发展的新路径[J].长安大学学报(社科版),2008,10(01):82-87.
　HE Ning-yi,TIAN Fu-qiang.New path of Shaanxi rural life-insurance market development[J].Journal of Chang＇an University(Social Science Edition),2008,10(01):82-87.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第10卷
期数:
2008年01期
页码:
82-87
栏目:
应用经济学
出版日期:
2008-03-20

文章信息/Info

Title:
New path of Shaanxi rural life-insurance market development
作者:
贺宁毅; 田富强
西北农林科技大学 经济管理学院,陕西 杨凌 712100
Author(s):
HE Ning-yi;  TIAN Fu-qiang
School of Economics and Management, Northwest A&F University, Yangling 712100, Shaanxi, China
关键词:
社会保障;  农村寿险;  SCP分析框架;  市场结构
Keywords:
social insurance;  rural life-insurance;  SCP analytical frame;  market structure
分类号:
F840.62
DOI:
-
文献标志码:
A
摘要:
以产业组织理论中的SCP分析框架为基础,对陕西农村寿险市场的结构、行为和绩效进行分析。分析认为:陕西农村寿险市场发展不均衡、区域发展不均衡、标准化管理程度低、寿险产品和营销渠道单一。在此基础上借鉴农村寿险市场实践中发展的新经验,提出陕西农村寿险市场持续、快速、健康发展的新路径:探索组建“保险村”、产品量身定做、销售与服务“进村入户”、政府引导下的公司创新。
Abstract:
This paper analyzes the structure, conduct and performance of Shaanxi rural life-insurance market, based on the SCP(Structure-Conduct-Performance )analytical frame in the industrial organization theory.The authors come to the conclusion that under the market structure of high concentration of market, low differentiation of products, moderate barrier to entry, Shaanxi rural life-insurance market got disparate development, low degree of management of standardization and simplex products & channels. By summing up the new experiences in the market practice, the authors put forward the new path:explore toestablish “insurance village”, custom-tailor products, provide face to face sales and service, the government orientate insurance companies towards innovation, which may lead to the sustained, rapid and sound development of Shaanxi rural life-insurance market.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2007-11-28 作者简介:贺宁毅(1973-),男,四川乐至人,管理学博士研究生。
更新日期/Last Update: 2008-03-20