[1]胡金东,吴群琪.企业诚信升迁的有效途径[J].长安大学学报(社科版),2007,9(04):64-67.
HU Jin-dong,WU Qun-qi.Effective way to the promotion of enterprise trustworthiness[J].Journal of Chang＇an University(Social Science Edition),2007,9(04):64-67.
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企业诚信升迁的有效途径
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HU Jin-dong,WU Qun-qi.Effective way to the promotion of enterprise trustworthiness[J].Journal of Chang＇an University(Social Science Edition),2007,9(04):64-67.
《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]
- 卷:
- 第9卷
- 期数:
- 2007年04期
- 页码:
- 64-67
- 栏目:
- 应用经济学研究
- 出版日期:
- 2007-12-20
文章信息/Info
- Title:
- Effective way to the promotion of enterprise trustworthiness
- Author(s):
- HU Jin-dong1; WU Qun-qi2
- 1. School of Humanities, Changan University, Xian 710064, Shaanxi, China; 2. School of Economics and Management, Changan University, Xian 710064, Shaanxi, China
- Keywords:
- enterprise culture; single gambling; repetition gambling; trustworthiness promotion; social faith; brand premium
- 分类号:
- F270
- DOI:
- -
- 文献标志码:
- A
- 摘要:
- 为探讨和研究企业诚信升迁的有效途径,运用博弈理论分析考察企业诚信的形成及其进化 机制。分析表明:在一次博弈中,低诚信是企业的理性选择;在重复博弈中企业可能出现低级与高 级2种诚信平衡,低级的诚信均衡会造成社会总剩余的损失,高级的诚信均衡会使企业获得由品牌 溢价带来的利益,消费者会获得较高的效用。同时表明:良好的社会信念、清晰对称的信息环境、激 励性的品牌溢价以及相对较高的失信成本是促使企业诚信升迁的有效途径。
- Abstract:
- In order to find an effective way to promote the enterprise trustworthiness, the paper uses gambling theory to observe the formation and development mechanism of enterprise trustworthiness. The results show that in a single gambling the lower trustworthiness is the rational choice of enterprises; in the repetition gambling, there may exist lower trustworthiness and higher trustworthiness. The former may result in the loss of social surplus value while the latter may result in the benefits from brand premium and higher efficiency of consumers. Therefore, the good social trust, clear and symmetric information environment, stimulating brand premium and higher trustworthiness imperfection cost are the effective ways to promote enterprise trustworthiness.
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备注/Memo
- 备注/Memo:
-
收稿日期:2007-09-11
作者简介:胡金东(1969-),男,安徽安庆人,讲师,工学博士研究生。
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更新日期/Last Update:
2007-12-20