网络舆论的生态逻辑-《长安大学学报（社科版）》

文章信息/Info

Author(s):: ZHANG Chun-hua; Institute of Sociology, Shaanxi Academy of Social Sciences, Xian 710065, Shaanxi, China

Keywords:: ecology of netmediated public opinion; ecosystem; ecological balance; netmediated public opinion; social ecology

摘要:: 为研究网络舆情的复杂性、多样性、脆弱性，从社会生态学视角出发，对网络舆论生态的意义与结构进行反思与重构。研究认为，网络舆论有其自身的生态逻辑，是一个由多种生态要素相互影响、相互协调、自我演化的生态系统，个体与群体、舆论与环境、过程与结果等因素都是有机统一体，网络舆情介入与治理更应该强调各生态要素之间的和谐共生。

Abstract:: In order to study the complexity, diverstiy, and vulnerability of netmediated public opinion, this paper reflected and reconstructed the concept of netmediated public opinion and proposed that netmediated public opinion has its own ecological logic, which is a ecological system with a variety of ecological factors interacting, intercoordinating, and selfdeveloping. In this system, individuals and groups, public opinion and the environment, and the process and the results are all a organic unity, and the harmonious coexistence of various ecological elements should be emphasized in the introduction and treatment of netmediated public opinion.