|本期目录/Table of Contents|

[1]丁慧民,孙金晶.国内媒介对外传播的偏向及引导路径研究[J].长安大学学报(社科版),2016,18(02):101-105.
　DING Hui-min,SUN Jin-jing.Research on the bias of the external communication of domestic media and the guiding path[J].Journal of Chang＇an University(Social Science Edition),2016,18(02):101-105.
点击复制

国内媒介对外传播的偏向及引导路径研究(PDF)
分享到：

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第18卷
期数:
2016年02期
页码:
101-105
栏目:
新闻传播学
出版日期:
2016-04-15

文章信息/Info

Title:
Research on the bias of the external communication of domestic media and the guiding path
作者:
丁慧民; 孙金晶
合肥工业大学 马克思主义学院，安徽 合肥 230009
Author(s):
DING Hui-min;  SUN Jin-jing
School of Marxism, Hefei University of Technology, Hefei 230009, Anhui, China
关键词:
网络媒介; 传播偏向; 对外传播; 舆论领袖; 网络舆情
Keywords:
network media;  communication bias;  external communication;  opinion leader;  network public opinion
分类号:
G206
DOI:
-
文献标志码:
A
摘要:
为研究国际多元网络媒介环境中国内媒介对外传播问题，实现国内媒介在国际网络环境中的话语权，结合传播学原理，在分析国内媒介对外传播偏向影响的基础上分析当下多元网络媒介环境中国内媒介对外传播偏向产生的原因，提出了引导路径：创新传播内容、完善网络领导体制、搭建社会化平台、巧用精英人物和监控网络舆情。
Abstract:
In order to study the external communication of domestic media in international multinetwork media environment and achieve the discourse power of the domestic media in such environment, this paper analyzed the cause of external communication bias of domestic media on the basis of its influence by combing the principles of communication theory. In addition, the guiding paths were proposed: communication content innovation, network leadership system improvement, social platform construction, skillful use of the elite and the monitoring of network public opinion.

参考文献/References:

相似文献/References:

[1]胡玉璋,易鹏.中国网络媒介社会责任建设探析[J].长安大学学报(社科版),2015,17(04):73.
　HU Yu-zhang,YI Peng.Exploration on the social responsibility construction of Chinese internet media[J].Journal of Chang＇an University(Social Science Edition),2015,17(02):73.

备注/Memo

备注/Memo:
更新日期/Last Update: 2016-07-13