|本期目录/Table of Contents|

[1]淦家辉,彭支援.网络沟通下政府形象的塑造[J].长安大学学报(社科版),2010,12(04):71-76.
　GAN Jia-hui,PENG Zhi-yuan.China's governments image shaping under the internet communication environment[J].Journal of Chang＇an University(Social Science Edition),2010,12(04):71-76.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第12卷
期数:
2010年04期
页码:
71-76
栏目:
政治学
出版日期:
2010-12-20

文章信息/Info

Title:
China's governments image shaping under the internet communication environment
作者:
淦家辉1; 彭支援2
1. 江西师范大学 政法学院,江西 南昌 330022; 2. 中共中央党校 研究生院,北京 100091
Author(s):
GAN Jia-hui1;  PENG Zhi-yuan2
1. School of Politics and Law, Jiangxi Normal University, Nanchang 330022, Jiangxi, China; 2. School of Postgraduate, Party School of the Central Committee of CPC, Beijing 100091, China
关键词:
网络沟通;  政府形象塑造;  距离悖论;  机遇与挑战
Keywords:
network communication;  shaping governments' image;  the paradox of distance;  opportunity as well as challenge
分类号:
D630.1
DOI:
-
文献标志码:
A
摘要:
在网络沟通方式下,针对网络沟通给中国政府的形象塑造所带来的机遇与挑战以及中国政府塑造自身形象的进路进行分析。分析认为:中国的距离悖论与美国的距离悖论正相反; 网络沟通在手段方法、压力支持、空间内容以及方向目标等方面给中国塑造政府形象带来机遇的同时,也因网络沟通直接或间接加剧了新闻价值观的冲突、消解了隔离内外宣传差异的屏障以及扩大了政府与民众在判断政府形象标准方面的差异,而给中国政府形象建设带来种种挑战。对此,应通过树立形象意识,完善电子政务工程,提升政府的媒体公关能力,推进政务公开以及提高危机处理能力加以应对。
Abstract:
In order to probe the issue of how governments should shape their own image under the internet communication environment, this paper discusses the paradox of distance under China's context and the challenges as well as the opportunities that the internet communication will bring about to the image shaping of China's governments. This paper holds that the paradox of distance in China is contrary to the paradox of distance in the USA. The network communication will not only bring great opportunities but also challenges for Chinese governments in undertaking the drive to make them a good new image. To shape a good image, some measures should be taken by Chinese governments, including strengthening their image consciousness, perfecting E-government projects, upgrading governments' competence in handling media and promoting the openness of the governments' affairs, etc.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2010-09-16 作者简介:淦家辉(1976-),男,江西永修人,讲师,法学博士。
更新日期/Last Update: 2010-12-20