|本期目录/Table of Contents|

[1]杜建,尹绩,叶翔.中国大中型客车市场竞争分析[J].长安大学学报(社科版),2007,9(04):25-29.
　DU Jian,YIN Ji,YE Xiang.Analysis for large-sized and medium-sized bus market in China[J].Journal of Chang＇an University(Social Science Edition),2007,9(04):25-29.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第9卷
期数:
2007年04期
页码:
25-29
栏目:
交通运输经济与管理
出版日期:
2007-12-20

文章信息/Info

Title:
Analysis for large-sized and medium-sized bus market in China
作者:
杜建; 尹绩; 叶翔
长安大学汽车学院,陕西西安　710064
Author(s):
DU Jian;  YIN Ji;  YE Xiang
School of Automobile, Changan University, Xian 710064, Shaanxi, China
关键词:
市场营销; 汽车产业政策; 客车市场; 大中型客车
Keywords:
market selling;  bus industry policy;  bus market;  large-sized and medium-sized bus
分类号:
F405
DOI:
-
文献标志码:
A
摘要:
客车行业作为中国汽车产业的重要组成部分,市场占有率和竞争状况关系到整个汽车产业 的可持续发展。为探索中国客车的发展战略,应对严峻的市场竞争,通过市场调研、数据收集以及 专家访谈等方式对未来中国经济与社会的发展趋势、汽车产业政策以及产业生命周期等进行分析。 分析认为:中国客车行业面临竞争升级、产业格局调整及企业重组等重要关口;客车的微利时代已 经来临。同时表明:客车企业必须顺应竞争环境,创新思路,以面对日趋理性和成熟的客车市场;积 极拓展海外市场,开发新技术新能源,提高管理水平,实施品牌战略。
Abstract:
As one of the important elements in Chinas bus industry, bus business has its large shares of market and great competition, and also has something to do with the sustainable development in the whole bus industry.In order to study the development strategy of Chinas bus industry, and be ready for the severe challenges in markets, the authors in this paper, after conducting market investigation and collecting ideas from different experts, analyze its developing trends in Chinas economy and social develpment and examines the periods of bus industry policies and its industrial life. The results show that Chinas bus industry is faced by upgrading in competition and adjustment in industrial patterns, which means that the micro-benefit time is coming. The authors think that the bus industry should be ready for competititive environment and have creative ideas so as to meet the present bus markets rationally and maturally. And it should also actively open its markets at home and abroad,develop new techniques and new energy resources, raise management levels and create its new products.

参考文献/References:

[1]　叶　翔.透视客车行业转型期[J].运输经济世界, 2006,34(4):124-125.
[2]　迈克尔·波特.竞争战略[M].陈小悦,译.北京:华夏 出版社,1997.
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[6]　曲　涛.2003— 2005年中国客车市场回顾[J].商用汽 车2006,27(3):22-24.
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[8]　李笃生.“公交优先”大环境下的城市客车市场发展趋 势[J].汽车与配件,2007,27(4):20-22.
[9]　王　杰.我国大中型客车行业现状及发展研究[J].世 界汽车,2000,38(5):28-31.
[10]　胡安生,姜　森,冯夏勇.抓住战略机遇,发展自主品 牌轿车———我国自主品牌轿车开发的实践探索[J]. 汽车情报,2004,49(8):6-11.

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　HAN Liang,DOU Su-qin.Forecast of domestic market demands of large and middle coaches[J].Journal of Chang＇an University(Social Science Edition),2008,10(04):73.
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备注/Memo

备注/Memo:
收稿日期:2007-10-09
作者简介:杜建(1952-),男,河南清丰人,副教授。
更新日期/Last Update: 2007-12-20