|本期目录/Table of Contents|

[1]任科社,张周堂.散客旅游服务电子商务解决方案[J].长安大学学报(社科版),2005,7(04):28-30.
　REN Ke-she,ZHANG Zhou-tang.E-commerce solution to scattering travel service[J].Journal of Chang＇an University(Social Science Edition),2005,7(04):28-30.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第7卷
期数:
2005年04期
页码:
28-30
栏目:
交通运输与管理
出版日期:
2005-12-20

文章信息/Info

Title:
E-commerce solution to scattering travel service
作者:
任科社; 张周堂
长安大学经济与管理学院,陕西西安　710064
Author(s):
REN Ke-she;  ZHANG Zhou-tang
School of Economics and Management, Changan University, Xian 710064, China
关键词:
管理学; 散客旅游; 网上交易; 网上支付; 电子商务; 旅游信息需求
Keywords:
management science;  scattering travel;  on-line transaction;  on-line payment;  E-commerce;  travel information demand
分类号:
F062. 5
DOI:
-
文献标志码:
A
摘要:
近年来,随着中国居民收入水平的提高、各地旅游资源的持续开发及人们旅游观念的不断 转变,旅游市场发生了结构性变化,散客旅游所占比重明显上升。然而散客旅游需求相对分散,旅 游过程中个性化需求多,传统旅游模式很难统一组织并为其提供相关服务。通过分析散客旅游出 行前、旅游过程中、旅游结束后等各环节的信息需求,提出通过新型的电子商务模式,利用电子商务 的信息查询、网上交易、网上支付、物流配送等功能,并结合移动方式实现散客旅游服务的电子商务 解决方案。
Abstract:
In recent years, with the raising of income level, continuous exploitation for travelling resources in many districts and constantly changing in personal travel conception, the travelling market structure experiences a change. As a result the proportion of scattering travel ascend apparently, the demand of scattering travel is comparatively dispersive and the individual demand in the travelling becomes greater. Therefore it is difficult to offer enough service with traditional modes and organization for travelling. Through analysis for the demands of travellers before their travellig, during their travelling and after their travelling. This article proposes a new E-commerce solution to such problems as information inquiry、on-line transaction、on-line payment and physical distribution.

参考文献/References:

[1]　杨路明.现代旅游电子商务教程[M].北京:电子工业 出版社,2004.
[2]　黄福才.旅游学概论[M].厦门:厦门大学出版社, 2001.
[3]　张美英.旅游信息数据库的需求分析[J].云南地理环 境研究,2003,(2):33-36.
[4]　杨卫平.海南旅行社面临新课题———如何应对自助游 升温[N].中国旅游报,2004-05-24(2).
[5]　董来娟,庞桂珍,丁　华.旅游业危机管理的研究[J]. 长安大学学报(社会科学版),2004,(1):73-75.
[6]　杨　剑,赵　敏,钱壮志.川陕生态旅游资源优势及客 源市场分析[J].长安大学学报(社会科学版),2005, (2):54-57.

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备注/Memo

备注/Memo:
收稿日期:2005-03-14
作者简介:任科社(1958-),男,陕西耀县人,长安大学经济与管理学院副教授,主要从事电子商务、信息管理与信息系统研究。
更新日期/Last Update: 2005-12-20