Abstract

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Title:: Exploration on the social responsibility construction of Chinese internet media

Author(s):: HU Yu-zhang1; YI Peng2; 1.Department of China Painting, Xi’an Academy of Fine Arts, Xi’an 710065, Shaanxi, China;
2.School of Marxism, Xi’an University of Technology, Xi’an 710054, Shaanxi, China

Keywords:: network media; social responsibility construction; network public opinon; news authenticity

Abstract:: The construction of Internet media’s social responsibility is a significant measure to regulate communication order and form a correct work pattern on network public opinion. In face of phenomenon such as missing of some network media ethics bottom line, absence of moral responsibility, serious violation of the principle of news authenticity, misplaced guidance on public opinion, unhealthy public content, and irregularity communication order in the construction process of Chinese internet media’s social responsibility. The paper shows that multiple measures such as self-discipline and external control and morality and law should be taken to regulate communication behavior of network media, which makes the network media take the responsibility to safeguard the public interest, and maintain a “moral conscience” of social responsibility.