Abstract

Info

Author(s):: WANG Yong-an; HU Xiao-yang; School of News and Dissemination, Shaanxi Normal University, Xi‘an 710062, Shaanxi, China

Keywords:: digital publishing transformation; concept innovation; creative thinking; internal logic; dynamic mechanism

Abstract:: Based on the analysis of the role that concept innovation has played in the digital publishing transformation, this paper mainly researches the inherent logic, dynamic mechanism and new ways of digital publishing concept innovation. The research mainly suggests that concept innovation of digital publishing is the motivation and guarantee for digital publishing transformation, and traditional publishers must follow the inherent logic of digital publishing concept innovation, recognize its dynamic mechanism, choose the right path and method, abandon the old ideas that do not fit the digital publishing and make a systematic and wholenew publishing concept that can guide the digital publishing in practice. The paper holds the opinion that publishers should break through their fixed form of thinking, take the transformation from product center to service center for the breach, make collaborative innovation with professional publishing platform construction as the core and constantly explore new ways to conduct digital publishing innovation.