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Title:: Game equilibrium and countermeasures of toll road stakeholders under condition of incomplete information

Keywords:: toll road; stakeholder; game equilibrium; condition of incomplete information; highway operation enterprise

Abstract:: In order to know well about the game strategies of toll road stakeholders and find better targeted countermeasures, this article uses the static game theory of incomplete information to analyze the mixed game strategies and equilibrium of toll road stakeholders. The study shows that toll road stakeholders mainly consist of three main parts, that is, the government, the highway operation enterprises and drivers. The regulatory inaction of the government, the violating operation of enterprises as well as the poor supervision on drivers are the equilibrium solution in reality in the game process among the three and these problems need to be solved urgently. The governance mechanism of toll road should target at strengthening government regulations, intensifying punishment of enterprises in violation of regulations, ensuring supervision on drivers and constructing cultural atmosphere for proper operations and so on.