Empirical analysis to customer perceived image on logistics distribution service quality of online shopping(PDF)
《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]
- Issue:
- 2014年03期
- Page:
- 38-41
- Research Field:
- 交通运输
- Publishing date:
Info
- Title:
- Empirical analysis to customer perceived image on logistics distribution service quality of online shopping
- Author(s):
- LI Wu-xuan; FAN Gen-yao; WANG Li-ping
- School of Economics and Management, Chang‘an University, Xi’an 710064, Shaanxi, China
- Keywords:
- online shapping; logistics distribution; service quality; customer perception
- PACS:
- F713.1；C811
- DOI:
- -
- Abstract:
- Logistics distribution takes a key role in ecommerce. It’s service quality influence the consumer’s online shopping behavior directly. Based on the questionnaire survey and the grey correlation analysis, this paper researches the logistics distribution service of online books shopping. The finding is that the perceived image overall evaluation to the logistics distribution of the online book shopping which include the information, bill delivery, receipt, and the characteristics related to the distribution personnel is poor. Finally, some suggestions which aim to improve the logistics distribution service quality of online shopping are raised.
Last Update: 2014-10-08