|Table of Contents|

The optional of multinational operation for the small and medium enterprise(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2000年01期
Page:
17-20
Research Field:
Publishing date:
2000-06-20

Info

Title:
The optional of multinational operation for the small and medium enterprise
Author(s):
WANG Bao-li; MA Quan-en
College of Business Administration,Xi′an University of Technology, Xi′an 710048,China
Keywords:
small and medium-sized enterprises;  multinational operation;  international market
PACS:
F276.3　
DOI:
-
Abstract:
With the general trend of the global economy, how the small and medium-sized enterprises, which are the most importance pare of market, conform to the trend is worth attention and thinking of every enterprises. The inevitability of multinational operation of the small and medium-sized enterprises is analyzed, the difficulty and obstruction of the process is indicated, and four optional tactic for them are designed.

References:

[1]　 (美)保罗·萨缪尔森.经济学[M].北京:中国发展出版社,1992.1 359.
[2]　戎殿新,罗红波.中小企业王国——意大利[M].北京:经济日报出版社,1996.191-192.
[3]　刘树森.中小企业——跨国公司最好的朋友[J].经济月刊,1999,(4): 48.
[4]　林振淦.小型经济概念[M].长沙:湖南出版社,1991.59.
[5]　薛求知,沈伟家.国际市场营销管理[M].上海:复旦大学出版社,1994.53.
[6]　梁　能.跨国经营概论[M].上海:上海人民出版社,1995.116-117.

Memo

Memo:
-
Last Update: 2000-06-20