|本期目录/Table of Contents|

[1]段兆雯,张兆琴,王媛媛.陕西省文化旅游产业提升路径[J].长安大学学报(社科版),2017,19(06):11-17.
　DUAN Zhao-wen,ZHANG Zhao-qin,WANG Yuan-yuan.Path of promoting cultural tourismindustry in Shaanxi province[J].Journal of Chang＇an University(Social Science Edition),2017,19(06):11-17.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第19卷
期数:
2017年06期
页码:
11-17
栏目:
长安学
出版日期:
2018-02-07

文章信息/Info

Title:
Path of promoting cultural tourismindustry in Shaanxi province
作者:
段兆雯; 张兆琴; 王媛媛
1.西安外国语大学 人文地理研究所， 陕西 西安 710128； 2.西安职业技术学院，陕西〖KG*2〗西安 710077
Author(s):
DUAN Zhao-wen; ZHANG Zhao-qin; WANG Yuan-yuan
1.Institute of Human Geography，Xi’an International Studies University, Xi’an 710128,Shaanxi,China； 2.Xi’an Vocational and Technical College, Xi’an 710077,Shaanxi,China
关键词:
陕西省; 文化旅游产业; 文化旅游景区; 企业品牌; 技术创新
Keywords:
Shaanxi province;  cultural tourism industry;  cultural tourism scenic spot;  enterprise brand;  technological innovation
分类号:
k901
DOI:
-
文献标志码:
A
摘要:
文化旅游业作为陕西省的传统支柱产业，近年来在全国各省市旅游发展收入的排名和增长方便却存在退步的趋势。针对当前陕西省文化旅游产业面临的机遇和挑战，通过对国内外旅游相关文献的梳理，将文化旅游产品划分为自然生态类、遗迹遗址类、建筑文化类、文化旅游商品类和民俗节庆活动等五大类，在此基础上对陕西省三大区域即关中、陕南和陕北地区的文化旅游产品（数量、类型、等级和空间分布）和文化旅游景区等进行评价。研究认为，目前陕西省文化旅游产业，处在发展过程中，文化旅游活动以文物观光为主，吸引力不足；文化旅游产品以低端产品为主，精品项目较为缺乏；文化旅游产业拓展不足，业态较难创新；文化企业品牌影响力弱，自主创新能力不足等。研究结果表明，陕西省文化旅游产业的发展和提升，应着力于促进文化旅游产品类型的多样化，以满足旅游者多样化的需求；应提升文化旅游过程中服务的文化内涵，增加文化旅游产品价值；应加强文化技术创新在旅游产业中的应用，提升旅游者文化体验质量；应对大文化旅游企业实行“请进来，走出去”战略，增强本省文化旅游企业的竞争力。
Abstract:
Cultural tourism is the traditional pillar industry of Shaanxi province. In recent years, the ranking and growth of tourism development income in various provinces and cities in China have the trend of regressing. In view of the current opportunities and challenges that the cultural tourism industry in Shaanxi province is facing, this paper divided the cultural tourism products into five categories: natural ecological class, ruins sites, architectural culture, cultural tourism goods and folklore and festivals through reviewing tourism,related literature at home and abroad. On this basis, this paper also evaluated the cultural tourism products (quantity, type, grade and spatial distribution) and cultural tourism scenic spots in three regions of Shaanxi province, namely, Guanzhong region, Southern Shaanxi and Northern Shaanxi. The results show that the cultural tourism activities in the development progress of Shaanxi cultural tourism industry are mainly cultural relic sightseeing, which is lack of attraction. The cultural tourism products are mainly lowend products, and the boutique projects are lacking. The cultural tourism industry is not well developed, and the format is difficult to innovate. The influence of cultural enterprise brand is weak because of the lack of independent innovation and so on. The development and promotion of cultural tourism in Shaanxi province should focus on promoting the diversification of cultural tourism product types to meet the diversified needs of tourists. It should enhance the cultural connotation of cultural tourism and increase the value of cultural tourism products. It should strengthen the application of cultural technological innovation in the tourism industry to improve the quality of cultural experience of tourists. It should implement the strategy of “bringing in and going global” on large cultural tourism enterprises to enhance the cultural tourism enterprises competitiveness of Shaanxi province.

参考文献/References:

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备注/Memo

备注/Memo:
国家自然科学基金青年项目（41301162）；陕西省社会科学基金资助项目（12D271）
更新日期/Last Update: 2018-02-07