|本期目录/Table of Contents|

[1]李红秀,李丝绦.中国国家形象新媒体传播的问题与对策[J].长安大学学报(社科版),2017,19(03):106-112.
 LI Hong-xiu,LI Si-tao.Problems and countermeasures of new media communication on China’s national image[J].Journal of Chang'an University(Social Science Edition),2017,19(03):106-112.
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中国国家形象新媒体传播的问题与对策(PDF)
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《长安大学学报(社科版)》[ISSN:1671-6248/CN:61-1391/C]

卷:
第19卷
期数:
2017年03期
页码:
106-112
栏目:
新闻传播学
出版日期:
2017-05-15

文章信息/Info

Title:
Problems and countermeasures of new media communication on China’s national image
文章编号:
1671-6248(2017)03-0106-07
作者:
李红秀李丝绦
重庆交通大学人文学院
Author(s):
LI Hong-xiuLI Si-tao
School of Humanity, Chongqing Jiaotong University
关键词:
新媒体国家形象国家传播国家领导人
Keywords:
new media national image national communication state leaders
分类号:
G229
DOI:
-
文献标志码:
A
摘要:
新媒体技术促使国家形象传播变得更加多元化,然而中国国家形象的对外传播存在不少问题:对内传播多且对外传播少、西方媒体对中国国家形象的曲解与误传、不善于利用新媒体对外传播国家形象。分析认为其原因在于:西方国家的媒体占据着世界传播市场的主导地位、通过新媒体对外传播国家领导人形象的意识不够、国内与国外新媒体之间的联系受到一定的限制。分析表明:充分利用新媒体病毒式传播方式,加强中国国家形象的对外传播;重视传播的国际化视角,对外讲好中国故事;大胆邀请外国媒体,多渠道宣传中国形象;多借助新媒体渠道进行对外传播国家领导人形象;重大国际事件发生时巧用新媒体,掌握对外传播的舆论主导权。
Abstract:
New media technology makes the national image communication more diversified. However, there are many problems in external communication of China’s national image. There is so much internal communication, but less external communication. The western country media’s misinterpretation and misrepresentation of our country national image is bad for us to use new media for external communication of national image. This paper analyzed the reasons. The results show that the western country media occupies the leading position of world communication market. Our country leader image isn’t good at using new media for external communication. The connection between domestic new media and foreign new media is limited to some degree. This paper also puts forward some countermeasures. The viruslike communication method of new media can be made use of to strengthen the external communication of our country’s national image. The international perspective of new media communication should be stressed to tell well China’s story to the world. Foreign media can be invited to publicize China’s image from multichannels. New media should be used more for the external communication of our country’s leader image. When big international events happen, the new media can be used to get hold of the leadership of public opinion of external communication.

参考文献/References:

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备注/Memo

备注/Memo:
基金项目:重庆市社会科学规划重点项目(2016ZDCB05)
作者简介:李红秀(1969-),男,四川南江人,重庆交通大学教授,文学博士,硕士研究生导师,巴渝学者特聘教授,美国德瑞克大学访问学者。
更新日期/Last Update: 2017-07-11