|本期目录/Table of Contents|

[1]李焕征.新中国的乡村传播实践——基于“十七年”农村题材电影的分析[J].长安大学学报(社科版),2017,19(03):96-105.
　LI Huan-zheng.New China’s rural communication practice——Analysis on the rural theme films based on “seventeen years”[J].Journal of Chang＇an University(Social Science Edition),2017,19(03):96-105.
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新中国的乡村传播实践——基于“十七年”农村题材电影的分析(PDF)
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第19卷
期数:
2017年03期
页码:
96-105
栏目:
新闻传播学
出版日期:
2017-05-15

文章信息/Info

Title:
New China’s rural communication practice——Analysis on the rural theme films based on “seventeen years”
文章编号:
1671-6248(2017)03-0096-10
作者:
李焕征
中国农业大学人文与发展学院
Author(s):
 LI Huan-zheng
 College of Humanities and Development Studies, China Agricultural University
关键词:
“十七年”; 农村题材电影; 移风易俗; 忆苦思甜; 乡村传播
Keywords:
“seventeen years”;  rural theme film; making changes in customs and traditions;  contrasting past misery with present happiness;  rural transmission
分类号:
G206
DOI:
-
文献标志码:
A
摘要:
对新中国“十七年”（1949~1966）中国家意识形态如何在乡村传播，并以“移风易俗”“忆苦思甜”的方式进行社会动员，重塑乡村生活的艰辛历程等系列问题，以“十七年”间拍摄和放映的电影为对象，对选题、人物形象、情节表达等进行细致的对比分析。研究认为，在新中国“十七年”间，电影《儿女亲事》等抨击旧婚姻制度，歌颂自由恋爱的婚姻和宣传新婚姻法，《槐树庄》等电影则呈现了土地改革从根本上改变了中国乡土社会的经济基础和人际关系，电影《神鬼不灵》等是破除迷信、宣传科学的电影，这些电影对旧民俗、旧的社会关系的摧毁，使民众开始重新认识社会的习俗和习惯，一种新的社会关系和规范就在“移风易俗”的电影中逐渐出现和建立了；电影《暴风骤雨》《白毛女》等成功刻画了旧制度中人民遭遇的苦难，表明革命是不能在传统的旧风俗土壤中自动生成的，反映的进步思想是社会是前进和发展的，必须与反动阶级和落后势力进行斗争，通过“忆苦思甜”来建构新政权的合法性；中国共产党的各级组织在“十七年”所力推的这项农村题材电影文化政治传播既是国家对内传播实践的创举，又柔性地将乡村政治引导到新的社会形态中，成功地实现乡村治理的社会主义转变。
Abstract:
In order to study how the national ideology spread to the countryside in the “seventeen years”(1949~1966) of the new China, how to carry out social mobilization by “making changes in customs and traditions” and “contrasting past misery with present happiness”, and how to reshape the hardships of rural life, the films pictured and screened in “seventeen years” were as the object to conduct a detailed comparative analysis on the topic, the characters and the plot. The results show that in the“seventeen years” of new China, the film “Children’s Marriages” attacks on the old marriage system, praises free love marriage and publicizes new marriage law. “Locust Tree Village” shows that the land reform fundamentally changes the economic foundation and interpersonal relationship of the Chinese local society. “The Sorcery” breaks the superstition and publicizes science. These films destroy old folk customs and old social relations so that people begin to reunderstand the social customs and habits, as a result, new social relations and norms in the films of “making changes in customs and traditions” gradually appear and establish. The film “Storm” and “The Whitehaired Girl” successfully depicts the sufferings of the people in old society, indicates that revolution cannot be automatically generated in the traditional old customs soil and reflects the progressive thought that the society is moving forward and developing. People must fight the reactionary class and backward forces to promote the legitimacy of the new regime through “contrasting past misery with present happiness”.The cultural and political communication of rural theme’s films, popularized by all the levels of organizations of the Chinese Communist Party in the “seventeen years”, is a pioneering practice of national communication. Taking advantage of the situation, the party and the nation not only manifest the necessity of the class struggle, but also flexible to guide the rural politics to the new social form, which successfully achieve the socialist transformation of rural governance.

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备注/Memo

备注/Memo:
李焕征（1966-），男，山东泗水人，教授，硕士研究生导师，文学博士。
更新日期/Last Update: 2017-07-11