|本期目录/Table of Contents|

[1]裴亚莉,王晶.《哪吒之魔童闹海》与观众的发展性构成、互动[J].长安大学学报(社科版),2025,(05):122-128.
　PEI Yali,WANG Jing.Developmental composition and interaction of Ne Zha 2 and the Chinese film audiences[J].Journal of Chang＇an University(Social Science Edition),2025,(05):122-128.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
期数:
2025年05期
页码:
122-128
栏目:
艺术学·传承中华优秀传统文化研究
出版日期:
2025-10-25

文章信息/Info

Title:
Developmental composition and interaction of Ne Zha 2 and the Chinese film audiences
文章编号:
1671-6248(2025)05-0122-07
作者:
裴亚莉; 王晶
(陕西师范大学文学院, 陕西 西安 710119)
Author(s):
PEI Yali; WANG Jing
(School of Chinese Language and Literature, Shaanxi Normal University, Xi'an 710119, Shaanxi, China)
关键词:
《哪吒之魔童闹海》;  电影观众学;  电影市场;  动画电影
Keywords:
Ne Zha 2;  film audience studies;  film market;  animated film
分类号:
J954
DOI:
-
文献标志码:
A
摘要:
为探究《哪吒之魔童闹海》票房奇迹背后的深层原因,从票房数据和电影观众角度切入分析。研究认为,该影片之所以能取得票房成功,是中国经济、观影设施及观众构成层次等多重因素作用的结果:导演以“锁链”为底层逻辑建立认同机制,激发当代人情感共鸣; 片方运用营销策略赋予电影“社交货币”的属性,贴近当代人的审美取向,和当代观众产生共振; 影片还利用数字技术为当代中国动画电影的生产制作建立新范式,也为整个电影行业提供了和观众进行对话、互动的新方向。研究表明,中国电影应更加关注现实生活; 依托数字技术转型升级; 融入“中国元素”,从而提高其民族性和世界性。
Abstract:
To explore the deeper reasons behind the box office success of Ne Zha 2, this paper analyzes the phenomenon through the lens of ticket sales data and film audience. The findings reveal that the film's commercial success results from a combination of factors, including China's economy, the cinema infrastructure, and the stratification of audience demographics. The director constructs a mechanism of audience identification based on the underlying logic of “chains”, eliciting emotional resonance among contemporary viewers. Meanwhile, the producer's marketing strategies endowed the film with the quality of “social currency”, aligning with modern aesthetic preferences and fostering a strong connection with today's audiences. The film also employs digital technologies to establish a new production paradigm for contemporary Chinese animated films, offering a fresh direction for interaction and dialogue between the film industry and its audiences. The research shows that Chinese films should pay greater attention to real life, relying on digital technology transformation and upgrading; incorporating “Chinese elements”, thereby enhancing its national characteristics and global appeal.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2025-05-10
基金项目:国家社会科学基金项目(20200004)
作者简介:裴亚莉(1971-),女,山西夏县人,教授,博士研究生导师,文学博士。
更新日期/Last Update: 2025-10-25