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[1]王勇安,樊清丽.健康传播在抖音短视频平台中的问题和提升路径[J].长安大学学报(社科版),2019,21(06):53-60.
　WANG Yongan,FAN Qingli.Problems in the health dissemination of the short video platform of Tik Tok and improvement path[J].Journal of Chang＇an University(Social Science Edition),2019,21(06):53-60.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第21卷
期数:
2019年06期
页码:
53-60
栏目:
新闻传播
出版日期:
2020-01-06

文章信息/Info

Title:
Problems in the health dissemination of the short video platform of Tik Tok and improvement path
作者:
王勇安; 樊清丽
陕西师范大学 新闻与传播学院，陕西 西安710119
Author(s):
WANG Yongan; FAN Qingli
School of Journalism and Communication，Shaanxi Normal University，Xi’an 710119，Shaanxi，China
关键词:
关键词：健康传播; 专业生产内容; 抖音; 短视频; 传播主体; 账号认证; 内容监管
Keywords:
health dissemination; Professional Generated Content; Tik Tok; short video; main body of dissemination; account authentication; content supervision
分类号:
G206
DOI:
-
文献标志码:
A
摘要:
针对抖音短视频在关于健康问题传播方面存在的问题，依据对抖音短视频平台上289个健康传播账号的相关统计数据，从传播主体类型、账号认证管理、健康传播内容、短视频制作形式等4个方面，系统观察分析了抖音的健康传播现状。研究认为，抖音短视频平台的健康传播现存在以下亟待解决的4个问题：一是非专业传播主体成为平台健康传播的主力军；二是健康传播主体的账号认证名称混乱；三是短视频传播的健康信息不科学危害受众认知；四是短视频制作形式单一。为确保抖音短视频平台健康传播良性发展，应由具有较高公信力的各级政府卫生健康委员会和医疗机构主动引领短视频平台的健康传播，抖音短视频平台应加强传播主体认证管理和内容审核把关，传播主体则要坚守“内容为王”并提升制作水平。
Abstract:
In relation to the problems of the health dissemination in the short video platform of Tik Tok, based on the relevant statistics of 289 health dissemination accounts on the short video platform of Tik Tok, this paper systematically observes and analyzes the healthy dissemination status of Tik Tok from four aspects: main body of dissemination, account authentication management, health dissemination content and short video production form.It is found that there are four problems to be solved urgently in the health dissemination of the short video platform of Tik Tok. The first is that nonprofessional main bodies of dissemination have become the main force of platform health dissemination.The second is that the authenticated names of the main bodies of disseminationare confusing and misleading for the audience.The third is that the health dissemination content of short videos is not scientific, which jeopardizes audience perception.The fourth is that short video production forms are not diversified. In order to ensure the health dissemination and virtuous development of the short video platform of Tik Tok, it is necessary for the government health care committees and medical institutions in all levels with high credibility to actively lead the health dissemination of the short video platform.The platform should strengthen the authentication management of the main bodies of dissemination and content review, while the main bodies of dissemination must adhere to the principle of "content is essential" and improve their level of production.

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备注/Memo

备注/Memo:
基金项目：陕西省新闻出版广电局“十三五”发展重大课题 (201608)
作者简介：王勇安 (1962-)，男，陕西西安人，教授，博士研究生导师。
更新日期/Last Update: 2020-01-06