|本期目录/Table of Contents|

[1]邵荣昭,弋娟.基于顾客需求的企业价值设计[J].长安大学学报(社科版),2005,7(04):14-17.
　SHAO Rong-zhao,YI Juan.Value design for enterprises based on the customer demand[J].Journal of Chang＇an University(Social Science Edition),2005,7(04):14-17.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第7卷
期数:
2005年04期
页码:
14-17
栏目:
交通运输与管理
出版日期:
2005-12-20

文章信息/Info

Title:
Value design for enterprises based on the customer demand
作者:
邵荣昭; 弋娟
长安大学经济与管理学院,陕西西安　710064
Author(s):
SHAO Rong-zhao;  YI Juan
School of Economics and Management, Chang'an University, Xi'an 710064, China
关键词:
市场营销学; 企业管理; 顾客的价值需求; 方向和强度; 价值设计
Keywords:
marketing of management;  enterprise management;  customer value demand;  direction and intensity;  value design
分类号:
F270. 7
DOI:
-
文献标志码:
A
摘要:
通过对顾客价值需求的基本内涵以及影响顾客价值需求基本因素的深入分析,指出顾客价 值需求的方向和强度是企业价值设计的基本依据,并对企业在目标市场的选择及价值设计方面应 注意的问题提出了合理化的建议。
Abstract:
The authors in this paper analyzed the basic intention of customer value demand and basic factors affecting customer demand. This paper shows that the direction and intensity of customer demand are the essential basis for product design. Meanwhile, it also puts forward the reasonable solution to the problems that the enterprise should pay attention to choosing target market and product design.

参考文献/References:

[1]　张明力.基于顾客价值供求模型的价值决策分析[J]. 哈尔滨工业大学学报(社会科学版),2003,(3):41 -44.
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[3]　宋小敏.市场营销案例[M].武汉:武汉工业大学出版 社,2003.
[4]　黄有亮,徐向阳,谈　飞,李希胜.工程经济学[M].南 京:东南大学出版社,2000.
[5]　王方华.市场营销学[M].上海:复旦大学出版社, 2002.
[6]　曹俊杰.城乡居民消费观念差异之比较[J].经济问题, 2004,(3):51-54.
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[8]　张　晶.市场需求战略的定位和创新[J].长安大学学 报(社会科学版),2003,(增刊):214-216.

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备注/Memo

备注/Memo:
收稿日期:2005-04-25
作者简介:邵荣昭(1959-),男,陕西西安人,长安大学经济与管理学院副教授,主要从事市场管理学研究。
更新日期/Last Update: 2005-12-20