聚合·内爆·创新·提升：2017年新闻传播学科发展管窥-《长安大学学报（社科版）》

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Title:: Aggregation·implosion·innovation·promotion：a brief review of the disciplinary development of journalism and communication in 2017

作者:: 南长森; 陈秋霖; 陕西师范大学新闻与传播学院，陕西西安710119

Author(s):: NAN Chang-sen; CHEN Qiu-lin; School of Journalism and Communication, Shaanxi Normal University, Xi’an 710119, Shaanxi，China

关键词:: 新闻传播; 学科发展; 媒体融合; 新闻伦理; 数据新闻

Keywords:: journalism and communication; disciplinary development; media convergence; journalism ethics; data journalism

分类号:: G210

DOI:: -

文献标志码:: A

摘要:: 2017年，新闻传播学科在习近平新时代中国特色社会主义思想指引下，学科发展面临重大的调整和转型。纵观2017年党和国家重大方针政策、传播界的重大事件，以及学界对新闻传播学的思考分析，在方法论上结合聚合、内爆、创新、提升的质量前提，认为2017年新闻传播学科发展具有以下态势：深入贯彻习近平新闻宣传思想工作系列重要论述，提高新闻宣传思想工作质量和水平的现实价值仍是重要任务，在新闻出版传播工作中还要着眼于谋划治国理政的整体布局，在新时期环境下把握党的新闻宣传思想工作的重要性；运用互联网传播规律弘扬主旋律、传播正能量，把网上舆论引导工作作为宣传思想工作的重中之重；牢固树立并切实贯彻创新改革发展新理念新思想，借助媒体融合转型，努力构建现代传播体系；在社会化媒体环境下，着力加强新闻宣传思想工作者人才队伍建设，切实发挥党和人民之间的桥梁和纽带作用；新时代下新闻舆论引导方式需亟待创新转型，舆论引导应坚持工具理性和价值理性统一，新闻宣传思想工作仍然是新闻传播学科的重中之重，在社会转型发展时期，更要不断提高新闻宣传思想工作质量和水平的现实价值；媒体融合从相“加”阶段迈向相“融”阶段；传统媒体转型逐渐渗入新媒体元素，传媒转型不是简单的渠道模式的变化，而是整个传播格局、传播观念、传播形态等方面的大变革，传统媒体需要在新的时代背景下找到新的出路就必须积极拥抱新的媒介形态，在自身特色的基础上深入改革；媒体转型不是简单的渠道模式的变化，而是整个传播格局、传播观念、传播形态等方面的大变革；信息网络时代仍然面临伦理困境；数据新闻给新闻业带来新动向和新挑战，在“互联网+”战略下新闻传播出现了新的传播报道形态，智能化、视频化、移动直播化等等都成为媒体融合、传统媒体转型的新契机；新媒体传播出现智能化与视频化新生态；新媒体时代需要加强版权保护；新时代下新闻传播学科发展以及新闻教育面临转型等新闻传播学的新动向、新形态发生重大变化，数字技术和网络技术的革新不仅让新闻传播学科面临转型，也改变了高校的新闻传播专业教育；新媒介形态的出现导致新闻传媒行业的急剧变革，也对新媒体人的知识结构提出了新的要求，传统的新闻传播教育已经不能适应不断变化的社会媒体环境，很多学校已经在调整新闻专业科目的设置，新闻教育改革势在必行。

Abstract:: In 2017, under the guidance of XI Jinping’s Socialism with Chinese Characteristics for a New Era, discipline development of journalism and communication is facing major adjustments and transformation. Throughout the major policies of party and nation, major events of academic circle and academic analysis on journalism and communication in 2017, the research combined with aggregation, implosion, innovation and promotion as a quality premise for its methodology. The research shows that the disciplinary development of journalism and communication in 2017 has the following trends: carrying out the vital discussion for XI Jinping’s ideological work series about press publicity and raising the practical value of the quality and level of press publicity work are still important tasks, meanwhile, in the work of press publish and broadcast, the overall layout of governing the state affairs need to be focused in the new era, the importance of party’s ideological work about press publicity also need to be mastered; using the spread law of internet to promote the main melody and to spread positive energy, taking the guidance work of public opinion as top priority of ideological work for press publicity; firmly establishing and effectively implementing the new opinions and ideas about innovative reform and development, making use of the convergence and transform of media and striving to build a modern communication system; in the socialized media environment, strengthening the build of qualified person of press propagandist and effectively giving play to the role of bridge and link between people and party; the means of public opinion guidance need innovative transfer and should adhere to the unification of instrumental rationality and value rationality, the ideological work of for press publicity is still the top priority of the discipline of journalism and communication, especially in the period of social transformation and development, more efforts need to be made to continuously raise the practical value of quality and level of the ideological work of for press publicity; media convergence steeps to the phrase “fuse” from the phrase “plus”; the transformation of traditional media gradually penetrates the elements of new media, therefore the media transformation is not a simple change of channel or model, but a big change of the entire communication structure, communication concept and communication patterns, so that traditional media need to positively embrace the new media form and conduct indepth reform based on its own characteristics to find the new outlets for it in the new era; the age of information networks still faces ethical dilemmas; the data news brings new trends and challenges to the news industry, especially beyond the strategy of “Internet+”, there are some new forms of news report such as intellectualization, visualization, mobilization and so on, all are the new opportunities for media convergence and transformation of traditional media; the emergence of mew ecology such as intellectualization and visualization for new media communication; the copyright protection should be strengthened; in the new era, the disciplinary development of journalism and communication and journalism education are facing vital transformation, the new trends and new forms of journalism and communication are undergo major changes, the innovation of digital technology and network technology not only makes the journalism and communication subject transform,（摘要有删节）

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

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