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[1]史婷.泰国影视业发展的SWOT分析[J].长安大学学报(社科版),2014,16(04):59-62.
 SHI Ting.SWOT analysis of development of Thailand film and television industry[J].Journal of Chang'an University(Social Science Edition),2014,16(04):59-62.
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《长安大学学报(社科版)》[ISSN:1671-6248/CN:61-1391/C]

卷:
第16卷
期数:
2014年04期
页码:
59-62
栏目:
经济管理
出版日期:
2015-01-26

文章信息/Info

Title:
SWOT analysis of development of Thailand film and television industry
作者:
史婷
长安大学 政治与行政学院
Author(s):
SHI Ting
School of Politics and Administration,Chang’an University
关键词:
SWOT分析泰国影视业竞争优势竞争劣势市场机会市场威胁
Keywords:
SWOT analysis Thailand film and television industry competitive advantage competitive disadvantage market opportunity the threat from market
分类号:
G113
DOI:
-
文献标志码:
A
摘要:
利用SWOT分析法分析泰国影视业状况,认为泰国影视业的发展具有旅游、文化、政府支持,设施完备等优势,也有环境污染、相互压价、法律法规不健全等劣势。泰国影视业的发展应以“市场转换市场”的形式改变规划策略,将影视营销与旅游行业相结合,注重传统文化,提高制作水平,改变创作思路。
Abstract:
The condition of Thailand film and television industry is analyzed by SWOT analysis in this article, whose result shows that Thailand film and television industry has the advantage of tourism, culture, government support, complete facilities and others, and also has the disadvantage of environmental pollution, mutually forcing price down, incomplete laws and regulations and so on. Thailand film and television industry should change the planning strategy in the form of “market transforming market”, combining the film and television marketing and tourism industry, paying attention to traditional culture, improving the level of production, and changing the thought of creating.

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更新日期/Last Update: 2015-01-27