[1]韩续峰.商标侵权之混淆理论再思考[J].长安大学学报(社科版),2015,17(03):82-86.
　HAN Xu-feng.Reconsideration on the confusion doctrine of the trademark infringement[J].Journal of Chang＇an University(Social Science Edition),2015,17(03):82-86.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Title:: Reconsideration on the confusion doctrine of the trademark infringement

Author(s):: HAN Xu-feng; (School of Economic Law, Northwest University of Political Science and Law, Xi’an 710063, Shaanxi, China)

Keywords:: confusion; confusion probability; similar trademark; reverse confusion

摘要:: 鉴于国内外商标侵权的判断标准是混淆理论，且学术界和实践界对混淆理论有不同看法，通过梳理国内外相关理论和法律实践，解读混淆理论。分析认为，国内相关立法应当将反向混淆包括在混淆理论之内；判定是否存在混淆有以相关公众一般注意力的主观标准，以及商品或服务类似程度和商标相似程度的客观标准。

Abstract:: Since the criteria for judging the trademark infringement are confusion doctrine at home and abroad and there are different opinions on the criteria, the paper analyzes the confusion doctrine based on the relevant theories and law suits. It is found that the relevant legislation at home should include the reverse confusion into the confusion doctrine and the criteria for judging confusion comprise the general attention of the public as the subjective criteria and the degree to which the commodity or service, and the trademarks are similar to each other, as the objective criteria.

备注/Memo:: 收稿日期：２０１５-０３-１５基金项目：西北政法大学青年学术创新团队项目作者简介：韩续峰（１９７９-），女，陕西西安人，讲师，法学硕士。

更新日期/Last Update: 2015-08-28