中国电视媒介传播少数民族优秀文化策略-《长安大学学报（社科版）》

文章信息/Info

Title:: Strategies to disseminate excellent minority culture by China’s TV medium

Author(s):: TIAN Jian-ping; ZHAO Rui-jiao; (School of Journalism and Communication, Hebei University, Baoding 071002, Hebei, China)

Keywords:: television medium; China central television; minority; excellent culture; native soil program

摘要:: 充分利用电视媒介为传播少数民族文化服务，不仅有利于少数民族优秀文化的传承，还关系到国家的繁荣稳定和民族团结。中央电视台作为中国电视第一媒体，对少数民族文化的传播更是具有得天独厚的优势和不可推卸的责任。新时期以来开办的一系列具有民族特色的电视节目，成为少数民族文化交流的重要平台，为少数民族文化的弘扬作出了重要贡献。以中央电视台为例，对电视媒介与少数民族文化传播的重要性、迫切性，在新闻节目、专题片、纪录片、文艺节目、访谈节目方面取得的成绩以及面临的困境进行论述，并提出相应的发展策略，以促使电视媒介能够更好地保存和传承少数民族文化，保持少数民族文化独特性、完整性，扩大中华民族文化影响力，提升中华文化软实力。

Abstract:: Making full use of TV medium to disseminate the minority culture not only contributes to the inheritage of minority culture, but also is related to prosperity and stability of the country and national unity. Chinese central television, as the first media of China television, is endowed with the exceptional advantages and incumbent responsibilities to the dissemination of minority culture. A series of ethnic television programs has become an important platform for exchanging minority culture and made great contribution to carrying forward it since new period. This paper took China central television as an example and discussed the importance and urgency of the television medium to the dissemination of minority culture and the achievements and the confronted questions of news program, feature film, documentary film, entertainment program and talk show. Besides, this paper also put forward the corresponding development strategies that promoted the television medium to preserve and inherit minority culture, keep the uniqueness and integrity of minority culture, expand the influence of Chinese culture and enhance the soft power of Chinese culture.