泰国影视业发展的SWOT分析-《长安大学学报（社科版）》

文章信息/Info

Title:: SWOT analysis of development of Thailand film and television industry

Author(s):: SHI Ting; School of Politics and Administration，Chang’an University

Keywords:: SWOT analysis; Thailand film and television industry; competitive advantage; competitive disadvantage; market opportunity; the threat from market

摘要:: 利用SWOT分析法分析泰国影视业状况，认为泰国影视业的发展具有旅游、文化、政府支持，设施完备等优势，也有环境污染、相互压价、法律法规不健全等劣势。泰国影视业的发展应以“市场转换市场”的形式改变规划策略，将影视营销与旅游行业相结合，注重传统文化，提高制作水平，改变创作思路。

Abstract:: The condition of Thailand film and television industry is analyzed by SWOT analysis in this article, whose result shows that Thailand film and television industry has the advantage of tourism, culture, government support, complete facilities and others, and also has the disadvantage of environmental pollution, mutually forcing price down, incomplete laws and regulations and so on. Thailand film and television industry should change the planning strategy in the form of “market transforming market”, combining the film and television marketing and tourism industry, paying attention to traditional culture, improving the level of production, and changing the thought of creating.