|本期目录/Table of Contents|

[1]张圣忠,吴群琪.基于用户品质期望的物流市场细分综合模型[J].长安大学学报(社科版),2008,10(02):27-31.
　ZHANG Sheng-zhong,WU Qun-qi.Integrated model for logistic market segmentation from users' quality expectation[J].Journal of Chang＇an University(Social Science Edition),2008,10(02):27-31.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第10卷
期数:
2008年02期
页码:
27-31
栏目:
交通运输经济与管理
出版日期:
2008-06-20

文章信息/Info

Title:
Integrated model for logistic market segmentation from users' quality expectation
作者:
张圣忠; 吴群琪
长安大学 经济与管理学院,陕西 西安 710064
Author(s):
ZHANG Sheng-zhong;  WU Qun-qi
School of Economics and Management, Chang'an University, Xi'an 710064, Shaanxi, China
关键词:
物流管理;  品质期望;  市场细分;  市场定位;  政策导向
Keywords:
logistic management;  quality expectation;  market segmentation;  market selection;  policy orientation
分类号:
F502
DOI:
-
文献标志码:
A
摘要:
为提高物流企业细化客户市场的科学性,以用户对物流服务品质构成的期望作为细分变量进行物流市场细分,并综合考虑外部环境、企业能力和竞争结构等因素来定位物流企业的目标市场,从而构建了一个基于用户品质期望的物流市场细分综合理论模型。分析认为,政府的产业政策导向应该定位于为物流企业选择并进入目标市场提供便利和为物流企业提高物流服务品质创造条件。
Abstract:
In order to make logistic market segmentation more scientific, this paper constructs an integrated theoretical model for logistic market segmentation from users' quality expectation. In this model, users' quality expectation of logistic services is taken as the variable to segment logistic market, and external environment, enterprise's ability and competition structure are considered as primary factors to select the goal market. The authors in the paper point out that the industrial policy should aim at providing conveniences for logistic enterprises to choose and enter the goal market, and create conditions for them to enhance the quality of logistic services.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2007-11-21 作者简介:张圣忠(1978-),男,安徽寿县人,讲师,工学博士。
更新日期/Last Update: 2008-06-20