|本期目录/Table of Contents|

[1]刘昌勇.绿色营销 ——企业可持续发展的新战略[J].长安大学学报(社科版),2002,4(02):41-43.
　LIU Chang-yong.Green Marketing —— The New Strategy of the Sustainable Development of a Corporation[J].Journal of Chang＇an University(Social Science Edition),2002,4(02):41-43.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第4卷
期数:
2002年02期
页码:
41-43
栏目:
经济与管理
出版日期:
2002-06-20

文章信息/Info

Title:
Green Marketing —— The New Strategy of the Sustainable Development of a Corporation
作者:
刘昌勇
长安大学产业处,陕西西安　 710064)
Author(s):
LIU Chang-yong
Industry Division, Chang′an University, Xi′an 710064, China)
关键词:
绿色营销; 可持续发展; 新战略
Keywords:
green marketing;  sustainable development;  new strategy
分类号:
F270.7　
DOI:
-
文献标志码:
A
摘要:
绿色营销作为可持续发展理念在企业营销领域的一种实践,成为21世纪企业经营的新战 略、获得可持续发展的有效途径。通过对绿色营销及企业可持续发展内涵的探讨,阐述了实施绿色 营销战略的重要性、绿色营销与企业可持续发展的紧密联系,并提出了相应的操作对策。
Abstract:
Green marketing as a practice of the idea of sustainable development in the business area, has become a new strategy for commerce in the 21 st century and ensure the sustainable development of a corporation. The implications and importance of green marketing strategy are discussed, and the close relationship between green marketing and the sustainable development of a corporation is expounded.Finally, the appropriate practical guides are put forward.

参考文献/References:

[1]　魏明侠,等.绿色营销对企业可持续发展的影响分析 [J].武汉理工大学学报,2001,(5).
[2]　刘昌勇.论中国公路交通的可持续发展[J].西安公路 交通大学学报,2000,(3).
[3]　刘力钢.企业持续发展论[M].北京:经济管理出版社, 2001.
[4]　张向菁,等.企业持续竞争力与绿色营销[J].复旦大学 学报,2001,(3).
[5]　徐学敏.绿色营销可持续发展问题探讨[J].武汉大学 学报,1998,(6).

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备注/Memo

备注/Memo:
收稿日期: 2002-01-08
作者简介:刘昌勇(1955-),男,山东蒙阴人,长安大学工程师,从事企业管理工作。
更新日期/Last Update: 2002-06-20