|本期目录/Table of Contents|

[1]孔令达.中国视频网站发展路径研究[J].长安大学学报(社科版),2016,18(03):136-140.
　KONG Ling-da.Study on the path of Chinese video websites development[J].Journal of Chang＇an University(Social Science Edition),2016,18(03):136-140.
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《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

卷:
第18卷
期数:
2016年03期
页码:
136-140
栏目:
新闻传播
出版日期:
2016-07-15

文章信息/Info

Title:
Study on the path of Chinese video websites development
作者:
孔令达
陕西师范大学 新闻与传播学院，陕西 西安 710062
Author(s):
KONG Ling-da
School of Journalism and Communication, Shaanxi Normal University, Xian 710062, Shaanxi, China
关键词:
媒介融合; 视频网站; 自制节目; 传统媒体; 新兴媒体
Keywords:
media convergence;  video websites;  homemade program;  traditional media;  new media
分类号:
F49
DOI:
-
文献标志码:
A
摘要:
在分析近十年来中国视频网站发展脉络和中国视频网站发展所面临的机遇与挑战的基础上讨论了中国视频网站的发展趋势与路径。研究认为，中国视频网站的发展路径主要通过台网联动实现媒介互补，通过自制节目营造品牌，通过多屏模式激发跨屏营销等；应通过视频网站与传统媒体高度结合的方式来适应媒介融合的趋势。
Abstract:
This paper analyzed the development course of Chinese video websites and the opportunities and challenges in recent ten years, and discussed the development tendency and path of Chinese video websites. The results show that the path of Chinese video websites development mainly include realizing media complementation through network linkage, developing the brand through homemade programs, and stimulating across screen though multiscreen pattern. The combination of video websites and with traditional media should be adopted to adapt to the tendency of media convergence.

参考文献/References:

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　BAO Hai-bo.Reform logics of media convergence and its relevant issues[J].Journal of Chang＇an University(Social Science Edition),2016,18(03):94.
[2]南长森,许楠.问题广域与智能培育：2018年新闻传播学科研究综述[J].长安大学学报(社科版),2019,21(01):70.
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备注/Memo

备注/Memo:
更新日期/Last Update: 2016-10-17