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New China’s rural communication practice——Analysis on the rural theme films based on “seventeen years”(PDF)


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New China’s rural communication practice——Analysis on the rural theme films based on “seventeen years”
 LI Huan-zheng
 College of Humanities and Development Studies, China Agricultural University
“seventeen years” rural theme filmmaking changes in customs and traditions contrasting past misery with present happiness rural transmission
In order to study how the national ideology spread to the countryside in the “seventeen years”(1949~1966) of the new China, how to carry out social mobilization by “making changes in customs and traditions” and “contrasting past misery with present happiness”, and how to reshape the hardships of rural life, the films pictured and screened in “seventeen years” were as the object to conduct a detailed comparative analysis on the topic, the characters and the plot. The results show that in the“seventeen years” of new China, the film “Children’s Marriages” attacks on the old marriage system, praises free love marriage and publicizes new marriage law. “Locust Tree Village” shows that the land reform fundamentally changes the economic foundation and interpersonal relationship of the Chinese local society. “The Sorcery” breaks the superstition and publicizes science. These films destroy old folk customs and old social relations so that people begin to reunderstand the social customs and habits, as a result, new social relations and norms in the films of “making changes in customs and traditions” gradually appear and establish. The film “Storm” and “The Whitehaired Girl” successfully depicts the sufferings of the people in old society, indicates that revolution cannot be automatically generated in the traditional old customs soil and reflects the progressive thought that the society is moving forward and developing. People must fight the reactionary class and backward forces to promote the legitimacy of the new regime through “contrasting past misery with present happiness”.The cultural and political communication of rural theme’s films, popularized by all the levels of organizations of the Chinese Communist Party in the “seventeen years”, is a pioneering practice of national communication. Taking advantage of the situation, the party and the nation not only manifest the necessity of the class struggle, but also flexible to guide the rural politics to the new social form, which successfully achieve the socialist transformation of rural governance.




Last Update: 2017-07-11