Problems in the health dissemination of the short video platform of Tik Tok and improvement path(PDF)
《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]
- Issue:
- 2019年06期
- Page:
- 53-60
- Research Field:
- 新闻传播
- Publishing date:
Info
- Title:
- Problems in the health dissemination of the short video platform of Tik Tok and improvement path
- Author(s):
- WANG Yongan; FAN Qingli
- School of Journalism and Communication，Shaanxi Normal University，Xi’an 710119，Shaanxi，China
- Keywords:
- health dissemination; Professional Generated Content; Tik Tok; short video; main body of dissemination; account authentication; content supervision
- PACS:
- G206
- DOI:
- -
- Abstract:
- In relation to the problems of the health dissemination in the short video platform of Tik Tok, based on the relevant statistics of 289 health dissemination accounts on the short video platform of Tik Tok, this paper systematically observes and analyzes the healthy dissemination status of Tik Tok from four aspects: main body of dissemination, account authentication management, health dissemination content and short video production form.It is found that there are four problems to be solved urgently in the health dissemination of the short video platform of Tik Tok. The first is that nonprofessional main bodies of dissemination have become the main force of platform health dissemination.The second is that the authenticated names of the main bodies of disseminationare confusing and misleading for the audience.The third is that the health dissemination content of short videos is not scientific, which jeopardizes audience perception.The fourth is that short video production forms are not diversified. In order to ensure the health dissemination and virtuous development of the short video platform of Tik Tok, it is necessary for the government health care committees and medical institutions in all levels with high credibility to actively lead the health dissemination of the short video platform.The platform should strengthen the authentication management of the main bodies of dissemination and content review, while the main bodies of dissemination must adhere to the principle of "content is essential" and improve their level of production.
Last Update: 2020-01-06