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¡¶³¤°²´óѧѧ±¨£¨Éç¿Æ°æ£©¡·[ISSN:1671-6248/CN:61-1391/C]

Issue:

2019Äê03ÆÚ

Page:

77-84

Research Field:

ÐÂÎÅ´«²¥

Publishing date:

Info

Title:

Integrated economic expansion and social effectiveness ª¤
of the Central Radio and Television Station

Author(s):

 FAN Yongjun; LIU Hong

 School of Journalism and Communication£¬Hebei University£¬ Handan Daily

Keywords:

 ; the Central Radio and Television Station; new mainstream media group;  integrated economy;  social effectiveness;  media economy

PACS:

G206.3

DOI:

-

Abstract:

 Under the trend of profound media integration and interdisciplinary development in the Internet era, the Central Radio and Television Station (CRTS), which is set up to meet the internal and external challenges with a view tosustainable development, needs to gather all kinds of resources to expand market space and serve the collective progress of society in the process of building a new type of national mainstream media group. Based on the complex needs of the real society and the development theory of the media integration economy, this paper conducts comparative analysis of the internal resources of the same trade which integrate the human, financial and material resources of the original three institutions, and summarizes the experience of the operation practice of the CRTS in the past year. Studies find that the optimized allocation of the organization and the emphasis on flexible governance can effectively expand the integrated economies of scale; utilizing interdisciplinary joint association and nonª²affiliated external resource alliance partners of different trades can expand the integrated scope economy with the goal of mutual benefit and winª²win of industrial groups; in response to the requirements of the new communication relationship, the CRTS should continuously aggregate user group resources, comprehensively tap the potential opportunities of cooperative trade between production and consumption and the crossª²benefits of diversified development and integration of popular economy. Studies believe that it is the scientific path for China¡¯s mainstream media group industry to develop the integrated economic form between the media industry and more industries, and winª²win situation of society and the public, to spread the concept of coordinated development of the mainstream media inborn strengthening its own industries and benefiting the society and its people, in order to expand the market, consolidate the leading position of public opinion and improve its strength in news dissemination.

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