|Table of Contents|

Investigation of consumer market acceptance of automated vehicles in China(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2017年06期
Page:
34-42
Research Field:
交通运输经济与管理
Publishing date:

Info

Title:
Investigation of consumer market acceptance of automated vehicles in China
Author(s):
YANG Jie; SHEN Meng-jie
Development Research Institute of Transportation Governed by Law,Southeast University, Nanjing 210096,Jiangsu,China
Keywords:
self driving cars;  market acceptance;  questionnaire survey;  sharing;  intelligence;  driving assistance
PACS:
U436.6；F713.52
DOI:
-
Abstract:
The automobile gradually developed to the direction of intelligentization, electrification, network connection and sharing of travel mode in the 21st century. As one of the important development trends, selfdriving cars will completely change the people’s travel mode; technology development, policies and regulations, capital market and social attitudes together affected the development prospects of selfdriving technology, among which, the acceptance of consumers to the selfdriving cars determined the landing time of selfdriving technology. To fully understand the acceptance of the selfdriving cars in the Chinese consumer market, the network questionnaire was used to investigate the prospective expectation, cognition, purchase and use intention of Chinese consumers for selfdriving cars. The research shows that compared with the developed countries in Europe and America, Chinese consumers have a more active and open attitude towards the development prospects of selfdriving cars; the length of driving age affects the cognitive level of the interviewees to selfdriving technology, senior drivers pay more attention to the emergency performance of vehicles in accidents, the responsibility of traffic accidents, the leakage of personal privacy, and the interference caused by human drivers; the promotion of fully selfdriving cars in the field of public passenger and freight transport may face some resistance, and consumers prefer to retain traditional driver’s operating devices such as steering wheels, brakes and throttle in order to interfere with the operation of fully selfdriving cars under certain circumstances; more than half of the interviewees are willing to pay an extra fee to buy or rent a fully selfdriving car. The research results will provide the objective reference for the government to issue the support policy of selfdriving cars and for the enterprises to adjust the research and development direction of the self driving technology.

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Last Update: 2018-02-07