Abstract

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Title:: The shortage and optimization of the fund supply policy of cultural industry in Shaanxi ——Based on the comparison of Jiangsu, Fujian, Hebei and Sichuan

Author(s):: CHEN Rong1; LI Fangfang2; Feng Jingyi1; (1.School of Politics and Administration，Changan University，Xian 710064， Shaanxi， China; 2.School of Journalism and Communication，Renmin University of China， Beijing 100872, China)

Keywords:: policy of cultural industry; scale of financial investment; mode of financial investment; special fund of cultural industry; guiding fund of cultural industry

Abstract:: According to the problem of shortage of the fund supply policy in the development of cultural industry in Shaanxi, Jiangsu, Fujian, Hebei and Sichuan were selected as reference to summarize and study the successful experiences of the fund supply policy of cultural industry in these four provinces so as to put forward some suggestions to optimize the fund supply policy of cultural industry in Shaanxi from the perspectives of the development of cultural industry policy, cultural industry GDP share and pulling added value through the research method of comparative analysis. The research shows that the fund supply policy of cultural industry in Shaanxi has the bias of value orientation, the narrow range of fund support, the single input mode of financial fund and the backward reform of marketoriented investment mode; the enhancement of financial investment, the establishment of two cultural industry special funds of provincial and municipal, the expansion of the scope of financial support, the establishment of fund support model of “market allocation + major projects” and guiding fund of cultural industry development, the innovation of financial institutions and financial products and the establishment of cultural industry investment mode of combination of finance and financial instruments are proposed to promote the effectiveness of system and upgrade of changes of cultural industry in Shaanxi, and achieve and pursue beyond.