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¡¶³¤°²´óѧѧ±¨£¨Éç¿Æ°æ£©¡·[ISSN:1671-6248/CN:61-1391/C]

Issue:

2017Äê03ÆÚ

Page:

118-123

Research Field:

ÐÂÎÅ´«²¥Ñ§

Publishing date:

Info

Title:

Overª²sea communications strategy of private enterprise under the background of ¡°The Belt and Road¡±

Author(s):

ZHANG Yan;  SHANG Jian-hui

School of Journalism and Communication, Hebei University

Keywords:

¡°The Belt and Road¡± strategy;  private enterprise;  overª²sea communications;  think tank;  foreign investment;  supplyª²demand industrial chain

PACS:

F276.5

DOI:

-

Abstract:

There are some problems in the transformation and upgrading, and investing and financing of private enterprise, which is triggered by the rapid growth of Chinese private enterprise overª²sea investment under the background of ¡°The Belt and Road¡±. In view of these problem, this paper conducted an empirical study for the important role and bottleneck of private enterprise overª²sea communications. The results show that private enterprise has many problems in overª²sea communications, such as lacking the information of overseas market policies, regulations, consumption habits and cooperation channels, lacking the consciousness and ability to resist political risk, social risk, and economic risk, and lacking the ability to build brand image of enterprise. Government should play the role of guidance, provide political support for private enterprise overª²sea communications, forge public service platform, and build overseas investment database. Think tank should give full play to its role of information service, providing directive and professional industrial information for enterprise foreign investment. The advantageous resources of stateª²owned enterprise and private enterprise should be integrated to suit for domestic supplyª²demand industrial chain and promote the cooperation between enterprises. Government, enterprise, media, and think chain should develop linkage effect and choose marketª²based path to help private enterprise build the platform for communication and the mechanism of resources integration, promoting private enterprise ¡°going out¡± and the implementation of Chinese ¡°The Belt and Road¡± strategy for overª²sea communications.

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