WeChat voting chaos and governance transform(PDF)
《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]
- Issue:
- 2017年02期
- Page:
- 50-57
- Research Field:
- 经济与管理
- Publishing date:
Info
- Title:
- WeChat voting chaos and governance transform
- Author(s):
- WANG Ping; SUN Hao; YU Wen-yan
- School of Management, Anhui University, Hefei 230039, Anhui, China
- Keywords:
- ; WeChat voting; chaos; businesses; contestants; voters; system regulation; brush tickets
- PACS:
- TP311
- DOI:
- -
- Abstract:
- As a new thing, WeChat voting has exposed many problems in its rapid development. Combined with the reality of cases, this paper analyzed the development process of WeChat voting. The results show that WeChat voting has been gone through from scratch and gained rapid development, promoted by "triple win" character, namely businesses, contestants and voters. However, due to the lack of effective supervision, WeChat voting abounds a variety of problems in practice, such as low quality votes, spurious votes and network fraud, based on various "institutional deficiencies" and the "drawbacks of culture"; canvassing activity that is on the basis of interpersonal relations coerces normal life of the public, making people turn pale when voting is mentioned; brush tickets activity that is on the basis of financial transactions not only undermines the social atmosphere, but also constitutes obstruction to the development of China’s democratic politics; it should regulate WeChat voting from the chaos in the system level and perfect the management system and network monitoring system, conducting overall supervision from the initiation to the end of the voting activities; change the concept of businesses, contestants and voters with effort, making businesses commit WeChat voting to a high-quality marketing channel, which can scientifically guide the contestants to understanding the meaning of "life out of color" accurately. Do not cultivate vanity of the child with voting, but let the voters and the public learn various interpersonal relations’ expressions. Firmly say "no" to unreasonable canvassing activity to develop good atmosphere for WeChat voting, so that WeChat voting can play a positive role in promoting social and cultural development.
Last Update: 2017-05-23