Abstract

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Author(s):: ZHANG Chun-hua; Institute of Sociology, Shaanxi Academy of Social Sciences, Xian 710065, Shaanxi, China

Keywords:: ecology of netmediated public opinion; ecosystem; ecological balance; netmediated public opinion; social ecology

Abstract:: In order to study the complexity, diverstiy, and vulnerability of netmediated public opinion, this paper reflected and reconstructed the concept of netmediated public opinion and proposed that netmediated public opinion has its own ecological logic, which is a ecological system with a variety of ecological factors interacting, intercoordinating, and selfdeveloping. In this system, individuals and groups, public opinion and the environment, and the process and the results are all a organic unity, and the harmonious coexistence of various ecological elements should be emphasized in the introduction and treatment of netmediated public opinion.