Abstract

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Title:: Analysis of influence factors of Chinese foreign trade in cultural services based on gravity model

Author(s):: KANG Fei; LIU Chun-li; School of Politics and Administration, Changan University, Xian 710064, Shaanxi, China

Keywords:: culture industry; cultural service trade; trade gravity model; panel data

Abstract:: In order to study the influence factors of Chinese foreign trade, this paper analyzed the present situation of cultural service trade, and collected the cultural services trade exports data of China and 14 other countries in recent years. By using trade gravity model and panel data, the paper analyzed the collected data. The results show that there is a positive correlation between the economic gross or internet penetration of trade partner countries and the added value of their cultural industries. Based on that, it made some recommendations such as increasing publicity and marketing to reduce the negative effect of cultural discount in developed countries, using scientifc and technological power to realize the organic combination of cultural service and internet service,optimizing the growth pattern of cultural service in foreign trade growth, and improving the statistical index system and data reduction of cultural service trade to promote Chinese cultural service foreign trade. 