Research on the bias of the external communication of domestic media and the guiding path(PDF)
《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]
- Issue:
- 2016年02期
- Page:
- 101-105
- Research Field:
- 新闻传播学
- Publishing date:
Info
- Title:
- Research on the bias of the external communication of domestic media and the guiding path
- Author(s):
- DING Hui-min; SUN Jin-jing
- School of Marxism, Hefei University of Technology, Hefei 230009, Anhui, China
- Keywords:
- network media; communication bias; external communication; opinion leader; network public opinion
- PACS:
- G206
- DOI:
- -
- Abstract:
- In order to study the external communication of domestic media in international multinetwork media environment and achieve the discourse power of the domestic media in such environment, this paper analyzed the cause of external communication bias of domestic media on the basis of its influence by combing the principles of communication theory. In addition, the guiding paths were proposed: communication content innovation, network leadership system improvement, social platform construction, skillful use of the elite and the monitoring of network public opinion.
Last Update: 2016-07-13