Abstract

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Title:: Mechanism analysis of cultural and creative industry upgrading the urban traditional industries

Author(s):: YANG Xiu-yun; YE Hong; ZHAO Yang; School of Economics and Finance，Xian Jiaotong University, Xian 710061，Shaanxi，China

Keywords:: cultural and creative industries; urban traditional industries; industry chain; Xi’an

Abstract:: Using the theory of value chain, this paper analyzed the mechanism of cultural and creative industry upgrading traditional industries on three typical cases of Xian such as the old commercial streets of SanBridge, industrial sites of “Dahua in 1935” and historic districts in School Door. It proposed that the cultural and creative industry development can realize the upgrade and transformation of traditional industries in all aspects of industry chain by breaking through the cultural elements design in traditional industries, the form of traditional products, the industrial structure, the transmission and circulation forms and consumption patterns. The research results show that to achieve the successful transformation and upgrading of traditional industries to cultural and creative industries, the producer should pay attention to the cultural elements creativity and commercial brand building in the traditional industries, accelerating the fusion of cultural and creative industries with traditional industries through technology innovation, and utilizing new media for marketing promotion of traditional industries.