SWOT analysis of development of Thailand film and television industry(PDF)
《长安大学学报(社科版)》[ISSN:1671-6248/CN:61-1391/C]
- Issue:
- 2014年04期
- Page:
- 59-62
- Research Field:
- 经济管理
- Publishing date:
Info
- Title:
- SWOT analysis of development of Thailand film and television industry
- Author(s):
- SHI Ting
- School of Politics and Administration,Chang’an University
- Keywords:
- SWOT analysis; Thailand film and television industry; competitive advantage; competitive disadvantage; market opportunity; the threat from market
- PACS:
- G113
- DOI:
- -
- Abstract:
- The condition of Thailand film and television industry is analyzed by SWOT analysis in this article, whose result shows that Thailand film and television industry has the advantage of tourism, culture, government support, complete facilities and others, and also has the disadvantage of environmental pollution, mutually forcing price down, incomplete laws and regulations and so on. Thailand film and television industry should change the planning strategy in the form of “market transforming market”, combining the film and television marketing and tourism industry, paying attention to traditional culture, improving the level of production, and changing the thought of creating.
Last Update: 2015-01-27