|Table of Contents|

Analysis for benefit body from expressway advertisement resources(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2012年03期
Page:
42-46
Research Field:
交通运输
Publishing date:

Info

Title:
Analysis for benefit body from expressway advertisement resources
Author(s):
ZHAO Dong1; 2
1. Institute of Cultural Industries and Modern Communication, Shaanxi Academy of Social Sciences, Xi'an 710065, Shaanxi, China; 2. School of History and Culture, Shandong University, Jinan 250100, Shandong, China
Keywords:
expressway;  advertisement resource;  benefit attribution;  benefit body
PACS:
F50
DOI:
-
Abstract:
In order to know exactly who is the benefit body of expressway advertisement resources, the paper analyzes the nature of expressway advertisement resources, different understandings of the resources and the judging standards of the benefit bodies. The results show that the benefit body of the advertisement resources is the experessway investor and constructor, not other departments.

References:

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Memo

Memo:
-
Last Update: 2012-09-20