|Table of Contents|

Problems about online shopping and strategies(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2011年03期
Page:
49-52
Research Field:
经济与管理
Publishing date:
2011-09-20

Info

Title:
Problems about online shopping and strategies
Author(s):
ZHAO Xiao-ni
School of Politics and Administration, Chang'an University, Xi'an 710064, Shaanxi, China
Keywords:
online shopping;  electronic commerce;  safety of online shopping;  honesty
PACS:
F713.36
DOI:
-
Abstract:
How to avoid the risk of the online shopping problems are worth paying attention to. This paper argues the existing three problems on online shopping, such as the seller's problems about lack of honesty in the process of online shopping; online payment security risks; after-sales service and logistics services. The author finds that the main causes are the shopping model is not perfect, network security issues are not reliable and logistics services lags behind. After analyzing the reasons about the problems, the paper points out that there are three effective measures to solve these problems: buyers should have a good habits about online shopping; the administrative departments of government and the webs of should enhance online trade security, and the government developments should lay down the special laws for the online shopping.

References:

[1] 中国互联网络信息中心.第28次中国互联网络发展状况统计报告[EB/OL].(2011-07-19)
[2011-07-20].http://www.cnnic.net.cn/dtygg/dtgg/201107/t 20110719_22132.html.
[2]刘晟楠,董大海.基于两大心理学理论对网购消费者虚拟体验的解读[J].外国经济与管理,2011,33(2):41-47.
[3]LI H R,Daugherty T,Biocca F.The role of virtual experience inconsumer learning[J].Journal of Consumer Psychology,2003,13(4):395-407.
[4]郑龙鸣.我国网购中的主要不安全因素及其成因与对策[J].商业文化:下半月,2010,5(5):153-154.

Memo

Memo:
-
Last Update: 2011-09-20