|Table of Contents|

Integrated model for logistic market segmentation from users' quality expectation(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2008年02期
Page:
27-31
Research Field:
交通运输经济与管理
Publishing date:
2008-06-20

Info

Title:
Integrated model for logistic market segmentation from users' quality expectation
Author(s):
ZHANG Sheng-zhong;  WU Qun-qi
School of Economics and Management, Chang'an University, Xi'an 710064, Shaanxi, China
Keywords:
logistic management;  quality expectation;  market segmentation;  market selection;  policy orientation
PACS:
F502
DOI:
-
Abstract:
In order to make logistic market segmentation more scientific, this paper constructs an integrated theoretical model for logistic market segmentation from users' quality expectation. In this model, users' quality expectation of logistic services is taken as the variable to segment logistic market, and external environment, enterprise's ability and competition structure are considered as primary factors to select the goal market. The authors in the paper point out that the industrial policy should aim at providing conveniences for logistic enterprises to choose and enter the goal market, and create conditions for them to enhance the quality of logistic services.

References:

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Memo

Memo:
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Last Update: 2008-06-20