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New path of Shaanxi rural life-insurance market development(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2008年01期
Page:
82-87
Research Field:
应用经济学
Publishing date:
2008-03-20

Info

Title:
New path of Shaanxi rural life-insurance market development
Author(s):
HE Ning-yi;  TIAN Fu-qiang
School of Economics and Management, Northwest A&F University, Yangling 712100, Shaanxi, China
Keywords:
social insurance;  rural life-insurance;  SCP analytical frame;  market structure
PACS:
F840.62
DOI:
-
Abstract:
This paper analyzes the structure, conduct and performance of Shaanxi rural life-insurance market, based on the SCP(Structure-Conduct-Performance )analytical frame in the industrial organization theory.The authors come to the conclusion that under the market structure of high concentration of market, low differentiation of products, moderate barrier to entry, Shaanxi rural life-insurance market got disparate development, low degree of management of standardization and simplex products & channels. By summing up the new experiences in the market practice, the authors put forward the new path:explore toestablish “insurance village”, custom-tailor products, provide face to face sales and service, the government orientate insurance companies towards innovation, which may lead to the sustained, rapid and sound development of Shaanxi rural life-insurance market.

References:

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Memo

Memo:
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Last Update: 2008-03-20