|Table of Contents|

Management strategies for customer relationship of the third party logistics enterprise(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2006年04期
Page:
5-9，19
Research Field:
交通运输与管理
Publishing date:
2006-12-20

Info

Title:
Management strategies for customer relationship of the third party logistics enterprise
Author(s):
HUI Yu-rong
School of Economics and Management, Chang'an University, Xi'an 710064,Shaanxi, China
Keywords:
traffic and transportation engineering;  logistic management;  third party logistics;  customer relationship management;  customer satisfaction;  customer loyalty
PACS:
F511. 41
DOI:
-
Abstract:
Aimed at the controdiction between idle resource of the third party logistics(TPL) enterprise and less demand of customers, the author thinks that long-term strategic partnership is an assurance of their relationship, and the service level of TPL, understanding degree of strategic goals and corporate culture, clarity of division, balance of profits, communicating degree and transparency of the information are the important factors to affect their relationship. The author puts forward for management strategies customer relationship of the TPL, establishes the customer-centered notion, suggests using the internet technology to classify the customer, designs the organization structure in centralization of state power, administrative levels and integration, and builds customer record to realize demand feedback, which will have the theoretical guidance for the further development of the TPL.

References:

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Memo

Memo:
-
Last Update: 2006-12-20