|Table of Contents|

Value design for enterprises based on the customer demand (PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2005年04期
Page:
14-17
Research Field:
交通运输与管理
Publishing date:
2005-12-20

Info

Title:
Value design for enterprises based on the customer demand
Author(s):
SHAO Rong-zhao;  YI Juan
School of Economics and Management, Chang'an University, Xi'an 710064, China
Keywords:
marketing of management;  enterprise management;  customer value demand;  direction and intensity;  value design
PACS:
F270. 7
DOI:
-
Abstract:
The authors in this paper analyzed the basic intention of customer value demand and basic factors affecting customer demand. This paper shows that the direction and intensity of customer demand are the essential basis for product design. Meanwhile, it also puts forward the reasonable solution to the problems that the enterprise should pay attention to choosing target market and product design.

References:

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Memo

Memo:
-
Last Update: 2005-12-20