|Table of Contents|

Study on marketing patterns of Chinese buses (PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2005年03期
Page:
23-25,71
Research Field:
交通运输与管理
Publishing date:
2005-09-20

Info

Title:
Study on marketing patterns of Chinese buses
Author(s):
HAN Liang1;  YANG Yue- feng2
1. School of Automobile, Changan University, Xian 710064, China; 2. Library, Changan University,Xian 710064, China;
Keywords:
marketing management;  sale pattern;  holding market proportion;  market share;  auto industry
PACS:
F713
DOI:
-
Abstract:
The current marketing patterns of bus sale in China are still by salesman. Marketing patterns have not achieved synchronous development, and lagged behind the development of the market. Marketing patterns influence strategy, and also influence sales volume. By analyzing the current sales pattern of Chinas bus industry, this paper provides reference for bus enterprises for scientific and proper sales pattern choices according to their own conditions so as to increase the proportion in market and expand the share of market in order to make contribution to the Chinas bus industry, even to the whole auto industry.

References:

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Memo

Memo:
-
Last Update: 2005-09-20