|Table of Contents|

CRM research of the passenger transportation enterprise (PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2005年03期
Page:
20-22
Research Field:
交通运输与管理
Publishing date:
2005-09-20

Info

Title:
CRM research of the passenger transportation enterprise
Author(s):
WANG Lian
School of Economics and Management, Changan University, Xian 710064, China
Keywords:
bussiness management;  customer resource management;  passenger transportation enterprise;  passenger transportation
PACS:
F540. 81
DOI:
-
Abstract:
On the basis of study of the CRM(custemer resource management), the article analyzes the intension, content and condition of the CRM and puts forward the method to establish CRM and give an example. The results show that traffic business should stress the importance of CRM, manage the customers digitally and improve the data-analyzed ability of relevant administers.

References:

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[2]　王　君,樊治平.客户关系管理中客户知识发现的一种 分析方法[J].系统工程理论方法应用,2004,(2):58— 62.
[3]　刘凤琴,马俊海.企业客户价值和客户关系价值分析方 法探讨[J].经济问题,2004,(5):33-35.
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[5]　高　艳,陆　宁.我国人力资源管理若干理论问题的研 究状况[J].长安大学学报(社会科学版),2004,6(2): 19-23.
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Memo

Memo:
-
Last Update: 2005-09-20